Blogs are the
most democratic and widely used forms of self-publishing; creating one is not
hard or all that expensive. All it takes
is access to a computer and the Internet and the time to write and share your
ideas. As a career enhancement tool,
blogs are great; they are like having a personal online billboard upon which to
tout your career qualifications. You might
create a blog to do the following things …
your name out to recruiters who are searching for job candidates in your
your resume online as a blog post and link it to emails sent to potential
value to a professional community while adding luster to your reputation and
building your online network of colleagues and blog followers
ongoing conversations with fellow professionals in an online setting that has
your “brand” look and feel
have a blog, you can encourage an employer to visit and browse through it to understand why you should be hired for that job you would love to win. A blog lends an immediate boost to your
credibility, your expertise, your passion and your talents.
way to set up a blog is to use a blog hosting service such as WordPress (wordpress.com), or Blogger (blogger.com).
These offer blogging software and hosting but also are online
communities where fellow bloggers talk about the latest upgrades and provide
answers to questions asked by followers and other bloggers. The platforms are a bit different but they follow a similar process to get a blog up and running:
1. Register at the site’s homepage
2. Create a blog title (your name is an
3. Select a theme
4. Write a profile and create a header
(your title and tag line) and then write and enter your first post. (Make sure your header includes a friendly
photo of yourself and a short tag line stating your professional career goal.)
alternative is to create a blog that goes with your own website address. You will need to create a domain name; sign
up with a web hosting company; and install blogging software. If this sounds
too complicated, consider hiring a webmaster to help you.
resume into your blog as a post and name it clearly (“Resume of John Brown”) so
that it is easily identified.
your blog launch on Linked In and Twitter, and other social networks; and then
continue to announce your blog posts as you regularly publish them to your
site. Make sure you assign keywords
(called tags) to your posts because these are used by search engines to
identify the content of your posts.
How can you
get people to read your blog?
your blog address to the heading of your resume
you respond to recruiters include the web address of your blog resume
to your blog from your social network profiles
you write articles, or are interviewed for print media, include your blog’s
friends and followers on Facebook about your new posts.
be an effective boost to your job search efforts; readers may include those who
are not able to hire you but know someone else who is. Readers may also send a link to your blog from
their own blog which then may get read by a recruiter. In our increasingly small world, authoring a
blog can be a savvy asset that distinguishes you from the competition.